Web landing pages are the pages that appear when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Enter Phase 3 Communications and the next evolution of web landing pages. Using new developments in internet and printing technology, we automatically create a PURL or personalized URL for every direct mail recipient on your mailing list. Personalized web landing pages can be modified based on the recipient’s preferences, characteristics and interests. Pre-populated fields enable them to request more information, respond to a survey and instantly respond to offers or make on-the-spot purchases.

Best of all, you will know exactly which individuals expressed interest by visiting their customized web landing pages, what action they took and when they acted. Instantly upload leads to dramatically impact sales. Track results with detailed reports that help you demonstrate return on marketing investment and provide a steady flow of hot leads to your sales team.

This revolutionary one to one marketing technique allows you to create meaningful communications with higher response rates than ever before. Achieve measurably greater impact and increase your return on marketing investment through this innovative solution.